MUSE · Dubai · AI-native

Designer toys. Corporate gifts.
One AI-native company.

MUSE creates original characters, builds custom gift programs and runs both on its own AI operating system. One accountable partner in Dubai, from brief to market.

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Designer toys AI-native company Corporate gifts

Three objects on a dark stage: a designer-toy blind box, a glowing glass cube and a gift box tied with an orange ribbon.

01 Designer toys Original IP, blind boxes, plush and figurines. 02 Corporate gifts Sourced, designed, branded and packed for the Gulf. 03 AI-native company Agents run the routine. People approve what matters.
A designer-toy blind box with its lid lifting and small vinyl charms rising out

01 Designer toys

Characters people collect.

Hala, a baby falcon born in the UAE, is MUSE's first original IP. Around her we build complete character systems: blind-box series, plush, figurines and the packaging they arrive in.

  • Original IP & collectibles

    Character systems, blind boxes, plush, figurines and series architecture.

  • Brand collaboration programs

    Partner-specific characters, packaging, campaigns and activation concepts.

  • Retail & activation kits

    Pop-up assortments, display logic, launch assets and replenishment planning.

Visit toys.aimuse.ae

Series in development

Concept art from our series work. Not finished retail product.

Magic Galaxy

8 regular figures + 1 secret chase
Hala as a little astronaut Hala as a space commander Hala as a little stargazer Hala as a moon gardener

Little Healers

6 + 1 healthcare series
Hala as a doctor Hala as a nurse Hala with a tooth friend Hala as an apothecary

GCC Worklife

6 + 1 office-life series
Hala in the morning rush Hala with a cup of karak Hala on a long call Hala on a site visit

Design engine

  1. IP DNA
  2. Series system
  3. Product design
  4. Partner proposal
  5. Design QA

Human-approved · AI-accelerated

02 Corporate gifts

Gifts people keep.

Useful, beautiful and distinctly yours. One partner for sourcing, design, branding, packaging and production. GCC-ready, from small runs to large.

  1. 01Brief
  2. 02Curate
  3. 03Design
  4. 04Produce
  5. 05Deliver

You bring the moment. We build the gift.

Visit gifts.aimuse.ae

An open gift box with a fitted insert holding a steel flask, a pen and a card holder

Ten product worlds, configured to your brand

  • Packaging & gift sets

    Book-style, drawer and hinged boxes with foil, embossing and fitted inserts.

  • Office & executive

    Aluminium desk pieces, card holders and trays with CNC finishes and engraving.

  • Tech & mobile

    High-design devices and travel charging, ready for premium gifting.

  • Daily life & wellness

    Personal care assembled as a complete ritual for hotels, clinics and executives.

  • Coffee & hospitality

    Arabic coffee, dates, premium tea, porcelain and serving ware.

  • Fragrance & ritual

    Agarwood burners, incense and fragrance in lacquered wood, brass and suede.

  • Outdoor & travel

    Vacuum flasks, passport wallets, organisers and rigid travel cases.

  • Kids & learning

    Books, cushions and character pieces made for young audiences.

  • Plush & original IP

    Plush, blind boxes, keychains and art figures built on your character or ours.

  • Campaign merchandise

    Ramadan, Eid, National Day, launches, wellness campaigns and recognition.

Your brand, applied well

From logo placement to a complete product language. We also develop the gift before it exists: form, colour, material, finish and use context.

  • Pantone matching
  • Embroidery & patches
  • Metal badges & charms
  • UV / DTF / screen print
  • Emboss & deboss
  • Custom packaging

03 AI-native company

AI runs the routine. People make the calls.

Every client program runs on MUSE AI Office, our own operating system. Agents handle documents, follow-ups and evidence. MUSE governs the brief, commercial commitments, cultural fit and final quality.

Five small glass orbs joined by lines of light
  1. 01Listenbrief + context
  2. 02DesignIP + product
  3. 03Validatepartner feedback
  4. 04Sourcesupplier match
  5. 05Producesample + QC
  6. 06Deliverlogistics
  7. 07Growcontent + GEO

From brief to market, one learning loop. Feedback, product decisions and delivery lessons stay connected, so every iteration starts smarter.

MUSE AI Office Operating view Illustrative

Documents

Quotation, PI, invoice and project records

    Follow-up

    Supplier, client and logistics status

      Evidence

      Sources, decisions and exceptions retained

        Approval

        Critical commitments wait for a person

          From supplier decision to delivered order

          China manufacturing access, paired with structured quotation, sampling, quality and logistics controls.

          • Supplier match
          • Quotation
          • Sampling
          • Quality
          • Logistics
          • Delivery

          From product launch to AI visibility

          We carry the product story into social, web and AI search, then measure whether the brand can be found and cited.

          • Bilingual content
          • Social operations
          • Website operations
          • GEO & AI search

          98/100

          AI visibility score

          Internal scan of evplus.ae, our own site, on 25 June 2026. Technical setup, content, crawler access and citability.

          Selected work

          Programs and partners

          Delivered programs, supplier onboarding and collaboration proposals. The relationship type differs by client and project, so each one is labelled.

          • Delivered

            Majid Al Futtaim

            A complete blind-box rollout, with multiple character collections delivered.

          • Delivered

            Dr. Sulaiman Al Habib Medical Group

            Branded digital-display flasks for a leading healthcare group. The relationship grew into a custom product catalog.

          • Collaboration proposal

            Magic Planet

            Magic Galaxy, a venue-specific blind-box series: eight regular figures and one secret chase.

          • Partner development

            Geekay

            Gaming and retail ecosystem. A business relationship we are building into a partnership.

          • Business development

            Shurooq

            UAE destination ecosystem. Corporate gifting and collaboration.

          Local foundation

          Built in Dubai.
          Designed for Gulf context.

          • UAE decision-making

            Client discussions, approvals and accountability stay close to the market.

          • Cultural fluency

            Gulf symbolism, language, family audiences and institutional context shape the work.

          • Cross-border execution

            Dubai customer context connects directly to China-based design and manufacturing.

          Work with MUSE

          One partner.
          From brief to market.

          sonnet-1@aimuse.ae